Winning hearts, minds and shelf space in the digital age
The evolution from traditional media to new media and now social media has expanded our vocabulary, and changed the way we connect with consumers and intermediaries. It also has forced us to think about shifting company spending priorities.
While a few large financial institutions recognized early the value of social media, the industry as a whole has been slow to adopt social media policies and build the requisite infrastructure to support them. How do you stay on top of the latest media developments without getting distracted? How do you influence sales without diluting your message? How do you know that you’re spending your marketing budget in the most effective manner possible? …
A season of giving…
Giving back, giving thanks!
What better time of year than November to pause and reflect on our good fortune. No matter where you turn, the need for a helping hand seems to be greater than ever. From feeding the hungry to clean water, animal shelters to health issues, there is no end to the number of causes worth supporting. …
The power of a simple, handwritten note
Remember the last time you went to your mailbox — not the virtual one on your computer, the other one — and discovered a letter from a friend or a loved one? After flipping mindlessly through impersonal mailers and supermarket circulars, you pause. You recognize the penmanship on the envelope, handaddressed with a real ink-pen, and a genuine stamp. What a sense of joy and anticipation, right? …
Communicating visually:
How compelling graphic
design transforms data into understanding
Has the computer replaced the drafting table?
Few would argue otherwise although design fundamentals remain the same and successful
design means blending time-tested principles with ever-changing technology.
At the intersection of art and science, graphic designers must implement visual solutions to illustrate complex data. Despite versatile software and the use of templates, this task remains a challenge. …
INSIDE OUT:
How outsourcing can boost your marketing power
Outsourcing: From battlefields to boiler rooms
The term outsource wasn’t officially accepted into the Oxford English Dictionary until 1979. But the idea of outsourcing is as old as civilization. Egyptian King Ramses II hired foreign mercenaries in the 13th century BC to fortify his own armies. And Julius Caesar outsourced cavalry services to Gaul and German tribes. For as long as there has been work to be done, we’ve hired out, farmed out, contracted out … or outsourced a variety of jobs to specialists. …
Juicing the orange
How creative leverage can help you market more effectively
Did you know that most oranges have 10 sections? To honor the orange, we’ve gleaned 10 succulent lessons from Pat Fallon and Fred Senn, marketing pioneers who changed the ad business, to get your juices flowing. …
Why color is intentional
As marketers, we spend a lot of time wordsmithing messages. How much strategic effort do we invest in our choice of color for our marketing communications? Turns out, we could get a lot more bang! for our marketing dollars if we did. …
